Used appliance strategy for DC! Panasonic new machine real tuxiu

Ribensongxiagongsi yesterday in Tokyo for its new "digital camera" and "DMC-FZ30 DMC-FX9" and "DMC-LX1" Conference.

Conference on the aircraft conducted a detailed explanation, and announced a Panasonic digital camera's future strategy.

The Minister was Panasonic market cattle Wan Jun 3 at the outset, because Panasonic company forecast 2005 Japan's per capita digital camera coverage will reach 60%, so the "digital camera market has entered a second phase."

"Replace the old digital camera or to purchase a second camera" user the second growth point, the same female users and the demand for middle-aged and elderly users will also be expanding rapidly. On this basis, with an emphasis on the Panasonic company to open a new situation for the launch of the "fangshou shaking, 19 x zoom, 16: 9 widescreen" this "revolution".

First, three use bovine pill chun has continuous heat sold the FX7 8 months as an example to the "thin digital cameras use anti-shake technology is our invention, since from DMC-FX7 Fangshou shaking almost became the basic functionality of a digital camera."

Before-sale of FX8 is even more to prevent hand shaking to highlight the point, in the sale of the week get a 6%, the second week 10.8% sales share. This success is almost a "straight up". "Matsushita will in the future to LUMIX as anti-shake, a synonym for continued development." Creating photographic and digital culture AV integration

As for "16: 9 widescreen revolution" part of the future promotion of Panasonic.

Panasonic will bring a digital camera with its wide screen TV "VIERA" series joint promotion, and is proud to claim that "the combination of VIERA DMC-LX1 and in this way, is a professional camera manufacturers are unable to offer a combination of new forms." Due to the wide-screen TV is the future trend of development, so as to "AV industry giant Panasonic, will create a new school of digital appliances combine programmes"