External continued transmission-intrinsic innovation Canon 50D measuring methods report

● Market strategy significant 50D

Remember that in the years P & E exhibition, our Canon Chinese companies had Mr. Nishimura wise interview, Mr. Nishimura said: "China SLR market growth rate exceeded our estimate, especially for high-end SLR body needs of exuberant, we didn't expect.

"Like 40D/5D such models in sales in a proportion not like everyone's so small, for many consumers, performance is what they choose to purchase the first standard, rather than price. China market strong and powerful spending power, believes that nobody would suspect.

Market strategy is of great significance of this Canon 50D pictures use tenglong SP AF 17-50mm F/2.8 XR Di II LD lens

Remember that a year ago 40D introduced many people to its evaluation of all said this is a lack of motivation, relatively conservative, not many highlights of the product.

Indeed, and is currently on the market other than the mainstream mid-range SLR, 40D hand hands obvious enough compared with thick, and, it's upgraded 30D adjustments is not much of what great innovations. Although relying on expensive price to win the market, Canon also understand for mid-range SLR market, always relying on low prices to maintain market prosperity is not a long-term plan, especially in the face of the Nikon D300 such powerful opponents.

However, perhaps the less powerful 40D before upgrading to a Canon to continue, the birth of the 50D.

We can replace the 50D deemed 40D next generation product, but the two separated just less than one year, and there is no listing of 50D let back stage 40D, and is lowered to 6000 Yuan price continued sales stalls. Therefore we should be interpreted and 50D 40D parallel's sister machine, let the Canon in the mid-range SLR market formed a two-machine layout, is to strengthen the competitiveness of performance.

From market positioning, 50D card very accurate, in the face of its competitors, on the configure a near-infinite D300, but price around $ 1500.

Below you and together with the formation of the D90 40D firepower package clips for Canon to regain the market advantage. May we recently sight are all medium format SLR attract all wondering what on Earth is 5D Mark II more high-tech or A900 picture quality better, forget this completely changed performance top mid-range SLR. Then, we'll look at how 50D performance.